{"id":317,"date":"2025-11-24T20:47:47","date_gmt":"2025-11-24T20:47:47","guid":{"rendered":"https:\/\/spydr.io\/?p=317"},"modified":"2026-09-10T05:31:04","modified_gmt":"2026-09-10T05:31:04","slug":"the-consuming-cloud-centralizing-the-internet","status":"publish","type":"post","link":"https:\/\/spydr.io\/?p=317","title":{"rendered":"The Consuming Cloud \u2013 Centralizing the Internet"},"content":{"rendered":"\n
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The Internet is becoming the town square for the global village of tomorrow. -Bill Gates<\/p>\n<\/blockquote>\n\n\n\n

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Right now,<\/strong> you are on a website hosted in the Cloud. Specifically, this website is hosted on Amazon\u2019s AWS platform. There is a high probability that you were using an app on your phone hosted on Google Cloud or browsing a website running services from Microsoft Azure. Almost everything you do online is hosted in the \u201ccloud.\u201d Is that a good thing, and how did the consuming Cloud take over the internet?<\/p>\n\n\n\n

The Cloud<\/h2>\n\n\n\n

The word Cloud gets thrown around a lot and is interchangeable in many ways. The Cloud comes down to this: The Cloud is someone else\u2019s infrastructure you are using. Before the Cloud and even modern data centers, you had to purchase the hardware and run it yourself if you wanted to put something on the internet. If the application you wanted to run was business-critical, this would require a lot of redundant hardware and thus would be expensive. Not only was it costly, but it was also time-consuming to set up and manage. If you didn\u2019t provision your hardware correctly and the company suddenly experienced a surge of users, there wasn\u2019t much you could do until more hardware could be purchased and brought online. The answer to this and the precursor to the Cloud was co-location. Instead of running your own data center, you could take your hardware and run it in someone\u2019s data center. Co-location took the management out of managing a data center. Companies no longer had to construct a location and hire employees to monitor their hardware.<\/p>\n\n\n\n

Now, if a company needs a server fixed or more capacity for their applications, they need to fill out a ticket with their hosting company, and the hoster gets it done in an hour or two. In most cases, companies didn\u2019t even need to purchase hardware as they could lease whatever was required from the hosting company. It wasn\u2019t perfect as there was usually a lag between sending a ticket in to troubleshoot something and that something getting fixed. There were also certain levels of service a colo could provide. The more you paid, the faster the service you received. These service level agreements and muti-tenant data centers popped up all over the world. This structure worked from the 90s to the early 2000s.<\/p>\n\n\n\n

Marketing and NASA<\/h2>\n\n\n\n

In 2002 Amazon started a subsidiary called Amazon Web Services. Shortly after, they released a service called S3 or Simple Storage Service. S3 underpins a staggering amount of the internet but simply put it is a file hosting service. Shortly after, they released a service called EC2 or Elastic Cloud Compute, which allows anyone to click a button and spin up a virtual server in an Amazon data center. This virtual server isn\u2019t new technology; being able to emulate multiple smaller computers inside a larger one has been around since the late 1960s. The difference was the software, mainly the web interface Amazon created to spin up servers. Companies and developers now could instantly spin up infrastructure in minutes. You could programmatically add more servers if your website suddenly experienced more load.<\/p>\n\n\n\n

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Space shuttle Endeavour and its host NASA 747 Shuttle Carrier Aircraft make a final flight over Edwards Air Force Base on Sept. 21, 2012. NASA\u2019s Armstrong Flight Research Center in Edwards, California, is visible on the upper right of the frame.<\/figcaption><\/figure>\n\n\n\n

Cloud computing kicked into high gear when NASA and Rackspace created Nebula. Nebula was a federal government cloud computing program designed to run government projects in a private cloud. It would later go on to become Openstack. I will swing back around to Openstack, but it allows anyone to create their own personal\/public Cloud using their hardware. By 2010, Rackspace and OVH had gone from hosting providers to cloud-provider businesses. Today almost everyone interacts with the Cloud. Most apps and software now run natively in the Cloud or across multiple cloud environments. Cloud computing has enabled minor developers to the most prominent companies to deploy the infrastructure required to run their apps quickly. Some cloud environments are even branching out beyond computing. Amazon recently released Ground Station, which allows you to control satellite communications to and from your orbiting satellite. Despite all these benefits, as the major cloud computing companies continue to grow, the internet becomes more decentralized. This leads to some significant national security risks.<\/p>\n\n\n\n

Centralization<\/h2>\n\n\n\n

It happens suddenly. You are browsing Facebook and the page won\u2019t load. Your internet connection is fine, so maybe the site is just down. So you head over to your favorite site about gaming and find that it is down. Checking Twitter shows that multiple sites are down due to an outage in one of the major cloud providers. It\u2019s straightforward to think that because your website is hosted in the Cloud on redundant machines, it\u2019s almost immune to all outages. Just like any piece of technology, things break. Data centers have hardware failures<\/a>, fiber lines get cut<\/a>, tornados cut power<\/a>, and earthquakes knock buildings off their foundations. Cloud providers are not immune to these things. Redundancy is not a guarantee when hosting your stuff in the Cloud. Amazon Web Services even points out in their on boarding documentation that if you host all your services in one region, your services are not redundant. (This applies to most major cloud providers.) The simple solution would be to spin up a secondary environment in a different region, right? Sure, but that means you just doubled the costs of running your services. Cloud computing has undoubtedly lowered the cost hurdle, but it can get expensive quickly if you don\u2019t manage costs. As an engineer, I have seen multiple bills from AWS exceeding $1 million a month.<\/p>\n\n\n\n

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Patrick Hertzog via Getty images \u2013 OVH Data Center Fire<\/figcaption><\/figure>\n\n\n\n

Despite this, the ease of use has allowed the big three (Microsoft, Amazon, Google) to absorb many popular websites and applications in the United States and Europe. This has also allowed them to buy out many of the smaller data centers across the country. This centralization of the internet into a handful of cloud computing companies has become an Achilles heel.<\/p>\n\n\n\n

Pressure Point<\/h2>\n\n\n\n

My job and what I do is informational and infrastructure security. Being a security engineer sometimes bleeds into my personal life, and when I look at certain things, I look at them from a security standpoint. Where are its weak points, how can I meditate risk, and how would I break in? When I look at the growth in cloud computing and the number of businesses that rely on them, it scares me. So much implicit trust from POS vendors, wireless vendors, credit card companies, hospitals, and banks that the Cloud will always work. That the Cloud is secure. I am telling you it\u2019s not. You can have the best cloud architect set up the most secure, reliable website on AWS or Azure, but all it takes is for one employee at either of those companies to get popped, and it\u2019s game over. All it takes is one bug in code or a misconfigured edge firewall in Google or Amazon, and it\u2019s over. The difference before was if a hacker got into your data center or a natural disaster took it out, it just affects your business. If any of these large companies get taken out, hundreds if not thousands of businesses get taken offline.<\/p>\n\n\n\n

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The Northeast Blackout of 2003 – Fake not a real <\/figcaption><\/figure>\n\n\n\n

It\u2019s not just the digital bugs we should be worried about but the physical ones as well. As we have seen with the Russian Invasion of Ukraine, infrastructure is fair game. I won\u2019t get too much into the weeds on the need for more protection of US public infrastructure, but I will add private infrastructure needs protection as well. Take out a couple of major data centers in the United States, and you will damage its service-based economy. So much of what we do day to day is spent online. Most of the applications I pay for are hosted online in the cloud. Knock enough of them out and it all falls apart very quickly.<\/p>\n\n\n\n

Decentralization<\/h2>\n\n\n\n

I have preached that decentralization is excellent when it makes sense. In this case, I think it fits perfectly. Organizations like OpenStack are a great place to start. More companies should have their own Hybrid Private Cloud, where data is hosted both privately and in a public cloud. Some crypto-related projects even want to network hardware from across the globe into one giant global cloud network. While I love the ease of use that comes with the Cloud, I do believe in the saying that putting all your eggs in one basket is a bad idea. I would be willing to bet that we will see a significant outage across one of the larger cloud providers in the next ten years. That outage may help businesses understand that sometimes running some of their own infrastructures is the way to go. I certainly don\u2019t want something terrible to happen to anyone\u2019s livelihood, but if something were to happen, I would rather not see a third of the internet go dark.Categories<\/a><\/p>\n\n\n\n

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The Internet is becoming the town square for the global village of tomorrow. -Bill Gates Right now, you are on a website hosted in the Cloud. Specifically, this website is hosted on Amazon\u2019s AWS platform. There is a high probability that you were using an app on your phone hosted on Google Cloud or browsing…<\/p>\n","protected":false},"author":1,"featured_media":318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[28,29,30,26],"class_list":["post-317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technoai","category-technology","tag-cloud","tag-infra","tag-internet","tag-tech"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t